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بدأت تعلم لغة، وفي النھایة دخلت عالم جدید
.بعد أن جذبتني حروف اللغة العربية، قررت أن أتعلمها لقد رأيت الخط العربي في كتب مدرسية وسحرني فوراً. في طفولتي، كنت أسكن في بلدة ريفية فرنسية وفي ذلك الوقت…
4 min read
Shaimaa Fekry: Capturing Cairo’s Timeless Beauty
She showcases the beauty of her hometown, its timelessness and its daily life through the lens of her beloved camera. Her deep sensitivity and search for beauty reflected in…
4 min read
Wissam Shawkat: turning Arabic calligraphy around
Unafraid of bringing out the contemporary that lies in the traditional, his life mission is to rewrite calligraphy, one stroke at a time. Meet the Iraq-born and Dubai-based…
4 min read
Humans vs ChatGPT in Communications
In the era of automation, are we, writers and communications professionals, still needed? Can we compete with AI? Here’s my 2 cents on Humans vs ChatGPT, or “Emmy…
4 min read
Following my Personal Legend: 9 Life Lessons from Egypt
So how’s life in Egypt? I’m being asked. It is a very hard question to answer in a couple of sentences, for it differs in every possible aspect.…
4 min read
La “Légende Personnelle” de Paulo Coelho
J’ai pendant très longtemps décidé d’ignorer les grandes tendances : croyances, mode, outils technologiques – et lectures. Lorsque « L’Alchimiste » de Paulo Coelho est sorti en 1994, il a rencontré…
4 min read
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