I help entrepreneurs, brands and cultural organisations clarify who they are, tell stories that resonate and build a meaningful presence across cultures. Through strategic advisory, training and content development, I help transform ideas into narratives, projects and conversations that connect.

I work with entrepreneurs, founders, artists, cultural organisations, creative businesses and purpose-driven brands looking to strengthen their communication, visibility and impact across diverse audiences.

My services include cross-cultural communication advisory, marketing campaign strategy, personal branding, storytelling, video content development, podcast consulting, speaking training & coaching, keynote speaking, and moderation.

I work between Europe and the Arab world, at the intersection of narrative, image and cross-cultural dialogue. My approach combines strategic thinking with cultural sensitivity, helping clients communicate in ways that are both authentic and impactful.

I work in English, French and Arabic (Egyptian & Levantine), designing multilingual communication projects across different markets and cultural contexts. I can also I can support projects in Spanish and Italian.

I work both onsite and online. Coaching, consulting and strategy sessions are available online worldwide, while in-person work, including workshops, speaking engagements and collaborations, can be arranged depending on the project and location.

Yes. I help founders & brands design podcasts, interviews and video content that engage audiences and communicate a clear message. This can include concept development, storytelling, scripting, interview preparation and content strategy.

The first step is simply to send me an email with a brief description of your project, goals or communication challenges. I’ll review your request and get back to you to schedule an introductory conversation and discuss how we might work together.