Author: Emmy Plaschy
The German Expat Who Co-Founded the First Camel Riding School
Linda Krockenberger is a German woman who studied hotel management and was steadily climbing the career ladder in Dubai. After she fell in love with camel riding, she decided to pursue her passion full-time, ultimately co-founding the UAE’s first camel riding school. This was enough to pique my interest and want to share her story!Get… Read more
eL Seed: Écrire les mots, décrire les maux des autres
eL Seed est un artiste franco-tunisien qui se pose beaucoup de questions sur lui-même et sur le monde. Il utilise la sagesse des écrivains, poètes et philosophes pour transmettre des messages de paix et rappeler les points communs aux êtres humains. Son art rupestre moderne fait vivre les histoires des communautés qu’il rencontre aux quatre… Read more
EduArtGranada: joyful nostalgia for the Alhambra & the East
If you want to travel back to the ancient days of Al-Andalus, the Muslim-ruled area of the Iberian Peninsula, I have found your guide. Discovering his art is immersing yourself in another dimension, where you can almost feel and smell the wonders and flavours of the East. From Granada, interview with an artist who skillfully… Read more
Ahmed Abdel Fattah: drawing on canvas and in the air
He want to connect two worlds: the real and the virtual, the past and the present… Ahmed Abdel Fattah is a contemporary Egyptian painter and one of the first artists to work with virtual reality in Egypt, using and integrating it as an artistic medium. His works have been exhibited internationally and he has won several… Read more
Timeless Communication: Teachings from the Pyramids
Isn’t it fascinating that for over 4,500 years, the Pyramids have been telling the stories of Pharaohs, of their quest for power, of eternity? That’s why I think there are 3 fundamental lessons on communication we can learn from them. As a communications expert, I often wonder: how can we create messages that last? How… Read more
بدأت تعلم لغة، وفي النھایة دخلت عالم جدید
.بعد أن جذبتني حروف اللغة العربية، قررت أن أتعلمها لقد رأيت الخط العربي في كتب مدرسية وسحرني فوراً. في طفولتي، كنت أسكن في بلدة ريفية فرنسية وفي ذلك الوقت كان تعليم اللغات الأجنبية محدوداً على أربع لغات: الإنجليزية، الألمانية، الإسبانية والإيطالية. عندما حصلت على الفرصة بعد سنوات عديدة، بدأت تعلم اللغة العربية الفصحى في مدرسة، خارج… Read more
Shaimaa Fekry: Capturing Cairo’s Timeless Beauty
She showcases the beauty of her hometown, its timelessness and its daily life through the lens of her beloved camera. Her deep sensitivity and search for beauty reflected in her pictures will surely catch your eye. Interview from the city of a thousand minarets, with the artist who “paints with photos”. Shaimaa Fekry is an Egyptian artist.… Read more
Wissam Shawkat: turning Arabic calligraphy around
Unafraid of bringing out the contemporary that lies in the traditional, his life mission is to rewrite calligraphy, one stroke at a time. Meet the Iraq-born and Dubai-based artist who excels at his art, at the crossroads between script and shapes. According to its Greek etymology, calligraphy is the art of beautiful writing, which is… Read more
Humans vs ChatGPT in Communications
In the era of automation, are we, writers and communications professionals, still needed? Can we compete with AI? Here’s my 2 cents on Humans vs ChatGPT, or “Emmy Against the Machine”! In a nutshell: it does not have to be either or. While technology maximises our productivity, the human connection remains essential 🙂 Read more
Following my Personal Legend: 9 Life Lessons from Egypt
So how’s life in Egypt? I’m being asked. It is a very hard question to answer in a couple of sentences, for it differs in every possible aspect. It is a land of contrasts, where you may experience all four seasons in one day. It is a rollercoaster, but one which comes with very useful… Read more