Author: Emmy Plaschy
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Wael Nour: Timeless Watercolours of Upper Egypt
Early morning in Luxor. It’s already hot, the chlorophyll-green fields glowing under the first sun. A very welcome breeze moves through the still air, soft and brief. I’m sitting here with Wael Nour, one of the few Egyptian artists fully devoted to watercolour. He’s calm, grounded, and quietly intense. His upcoming solo exhibition opens at… Read more
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Khaled Hamed: Carving Dali’s Legacy in Fayoum
In the quietude of Fayoum, where desert meets water, I met Khaled Hamed, a sculptor whose works radiate both tension and grace. With more than thirty years in the field, he’s about to exhibit at Tam Gallery’s Cairo Art Fair West, starting 10 January 2026, as one of the most prominent Egyptian contemporary artists. Who… Read more
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Yousra Hafad: Painting Women’s Feelings
In Luxor, I recently sat down with Yousra Hafad, a painter whose canvases seem to transport women into other worlds. Her work blends cultural roots, emotion, and symbolism in a way that feels both intimate and universal. Who is Yousra Hafad? “I come from a multicultural background: an Egyptian father and a Moroccan mother. I… Read more
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Timeless Communication: Teachings from the Pyramids
Isn’t it fascinating that for over 4,500 years, the Pyramids have been telling the stories of Pharaohs, of their quest for power, of eternity? That’s why I think there are 3 fundamental lessons on communication we can learn from them. As a communications expert, I often wonder: how can we create messages that last? How… Read more
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بدأت تعلم لغة، وفي النھایة دخلت عالم جدید
.بعد أن جذبتني حروف اللغة العربية، قررت أن أتعلمها لقد رأيت الخط العربي في كتب مدرسية وسحرني فوراً. في طفولتي، كنت أسكن في بلدة ريفية فرنسية وفي ذلك الوقت كان تعليم اللغات الأجنبية محدوداً على أربع لغات: الإنجليزية، الألمانية، الإسبانية والإيطالية. عندما حصلت على الفرصة بعد سنوات عديدة، بدأت تعلم اللغة العربية الفصحى في مدرسة، خارج… Read more
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Humans vs ChatGPT in Communications
In the era of automation, are we, writers and communications professionals, still needed? Can we compete with AI? Here’s my 2 cents on Humans vs ChatGPT, or “Emmy Against the Machine”! In a nutshell: it does not have to be either or. While technology maximises our productivity, the human connection remains essential 🙂 Read more
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Following my Personal Legend: 9 Life Lessons from Egypt
So how’s life in Egypt? I’m being asked. It is a very hard question to answer in a couple of sentences, for it differs in every possible aspect. It is a land of contrasts, where you may experience all four seasons in one day. It is a rollercoaster, but one which comes with very useful… Read more
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La “Légende Personnelle” de Paulo Coelho
J’ai pendant très longtemps décidé d’ignorer les grandes tendances : croyances, mode, outils technologiques – et lectures. Lorsque « L’Alchimiste » de Paulo Coelho est sorti en 1994, il a rencontré un énorme succès et j’en ai beaucoup entendu parler, raison pour laquelle j’avais choisi consciemment de ne pas le lire ! Esprit rebelle direz-vous. J’ai cependant changé d’avis…… Read more
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Guidelines for Virtual Meetings & Interviews
Remote meetings are more and more frequent and so convenient when geography sets us apart. I was recently looking for a comprehensive infographic with best practices for virtual interviews – having to conduct a few of them. I could not find exactly what I was looking for, so I designed my own! Read more
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Time & effort: don’t save them!
I started taking Arabic calligraphy classes a few weeks ago. Calligraphy is a long-time fascination of mine, which, for a lover of words, art and writing, makes total sense! I would learn to draw some letters from one particular script during the class, have them reviewed by the teacher, and try again until it is… Read more