Author: Emmy Plaschy
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Timeless Communication: Teachings from the Pyramids
Isn’t it fascinating that for over 4,500 years, the Pyramids have been telling the stories of Pharaohs, of their quest for power, of eternity? That’s why I think there are 3 fundamental lessons on communication we can learn from them. As a communications expert, I often wonder: how can we create messages that last? How Read more
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بدأت تعلم لغة، وفي النھایة دخلت عالم جدید
.بعد أن جذبتني حروف اللغة العربية، قررت أن أتعلمها لقد رأيت الخط العربي في كتب مدرسية وسحرني فوراً. في طفولتي، كنت أسكن في بلدة ريفية فرنسية وفي ذلك الوقت كان تعليم اللغات الأجنبية محدوداً على أربع لغات: الإنجليزية، الألمانية، الإسبانية والإيطالية. عندما حصلت على الفرصة بعد سنوات عديدة، بدأت تعلم اللغة العربية الفصحى في مدرسة، خارج Read more
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Humans vs ChatGPT in Communications
In the era of automation, are we, writers and communications professionals, still needed? Can we compete with AI? Here’s my 2 cents on Humans vs ChatGPT, or “Emmy Against the Machine”! In a nutshell: it does not have to be either or. While technology maximises our productivity, the human connection remains essential 🙂 Read more
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Following my Personal Legend: 9 Life Lessons from Egypt
So how’s life in Egypt? I’m being asked. It is a very hard question to answer in a couple of sentences, for it differs in every possible aspect. It is a land of contrasts, where you may experience all four seasons in one day. It is a rollercoaster, but one which comes with very useful Read more
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La “Légende Personnelle” de Paulo Coelho
J’ai pendant très longtemps décidé d’ignorer les grandes tendances : croyances, mode, outils technologiques – et lectures. Lorsque « L’Alchimiste » de Paulo Coelho est sorti en 1994, il a rencontré un énorme succès et j’en ai beaucoup entendu parler, raison pour laquelle j’avais choisi consciemment de ne pas le lire ! Esprit rebelle direz-vous. J’ai cependant changé d’avis… Read more
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Guidelines for Virtual Meetings & Interviews
Remote meetings are more and more frequent and so convenient when geography sets us apart. I was recently looking for a comprehensive infographic with best practices for virtual interviews – having to conduct a few of them. I could not find exactly what I was looking for, so I designed my own! Read more
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Time & effort: don’t save them!
I started taking Arabic calligraphy classes a few weeks ago. Calligraphy is a long-time fascination of mine, which, for a lover of words, art and writing, makes total sense! I would learn to draw some letters from one particular script during the class, have them reviewed by the teacher, and try again until it is Read more
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Ahmed Abdel Fattah: drawing on canvas and in the air
He want to connect two worlds: the real and the virtual, the past and the present… Ahmed Abdel Fattah is a contemporary Egyptian painter and one of the first artists to work with virtual reality in Egypt, using and integrating it as an artistic medium. His works have been exhibited internationally and he has won several Read more
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Shaimaa Fekry: Capturing Cairo’s Timeless Beauty
She showcases the beauty of her hometown, its timelessness and its daily life through the lens of her beloved camera. Her deep sensitivity and search for beauty reflected in her pictures will surely catch your eye. Interview from the city of a thousand minarets, with the artist who “paints with photos”. Shaimaa Fekry is an Egyptian artist. Read more
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EduArtGranada: joyful nostalgia for the Alhambra & the East
If you want to travel back to the ancient days of Al-Andalus, the Muslim-ruled area of the Iberian Peninsula, I have found your guide. Discovering his art is immersing yourself in another dimension, where you can almost feel and smell the wonders and flavours of the East. From Granada, interview with an artist who skillfully Read more